Tiffany & Co.’s latest marketing campaign will star Beyoncé Knowles-Carter and husband Jay-Z, as the luxury jeweler aims for a creative take on modern love.
The About Love campaign features Beyoncé wearing the 128.54-carat yellow Tiffany Diamond, the first time it’s been worn in a campaign, the company said Monday. The celebrities will also showcase pieces from the Tiffany T collection, as well as some by iconic Tiffany designer Jean Schlumberger. Jay-Z, whose real name is Shawn Corey Carter, will wear Schlumberger’s famous Bird on a Rock brooch, which has been reconstructed as a pair of cuff links.
“Beyoncé and Jay-Z are the epitome of the modern love story,” said Alexandre Arnault, executive vice president of product and communications for Tiffany. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Tiffany has also created a film for the campaign in which Beyoncé sings “Moon River,” which was made famous in the 1961 film Breakfast at Tiffany’s.