ou’ll remember the furore caused by Normal People’s Connell and his omnipresent chain earlier this year. The simple silver necklace spawned its own Instagram account and a thousand articles written by breathless fashion editors up and down the country.
The week the show released on iPlayer, searches for “men’s neck chains” increased by 68 per cent, while the words “silver” and “chain necklace” became the most commonly used search terms for men’s jewellery online, according to fashion search platform Lyst.
It seems only natural then that in the wake of the eroticised chain came a barrage of boy’s bling. And who better to make a splash in the menswear jewellery landscape than the purveyor of newfangled, demi-fine bling, Missoma?
Conceived by Marisa Hordern in 2008, Missoma, a favourite of Meghan Markle and Kate Middleton, has managed to hit the sweet spot between high-end and high-street and today is coming for the guys’ jewellery box with the launch of its inaugural men’s collection.
“Since designing a small extension of our Lucy Williams collab for men back in 2017, we knew 2020 was the year to take our inclusivity message further,” Hordern tells the Standard. “Over the years we’ve seen lots of men wearing Missoma, whether that’s Anwar Hadid borrowing Dua Lipa’s pieces or just simply among our community on Instagram. We get a lot of comments revealing that people’s partners are stealing their Missoma!”
Men’s bling has been endorsed by a coterie of famous fellas in recent years. Harry Styles and his solitary pearl earring at the Met Gala 2019 were at the top of best dresses lists everywhere, while his fellow One Directioner Zayn Malik was announced as the face of jewellery brand Martyre earlier this year. Screen dream Timothée Chalamet is also a champion of a bit of bling. “Timothée and Harry are great examples of men that aren’t afraid to break boundaries and express themselves unapologetically, we’d love to see them styling our men’s collection,” says Hordern.
Other brands are getting in on the action too. Maria Black, Shaun Leane and Tiffany & Co., which launched its first comprehensive men’s collection last October, are among the few. “The fashion industry has revolutionised itself to become a more inclusive space, and it’s about time jewellery followed,” says Horden.
The only rule? The more the merrier. Hordern’s stand-out piece from the collection is the Men’s Gold Chunky Curb Chain Necklace, which “transforms our sleeker pieces into something that’s still wearable but makes a statement.”
Prices start from £75. Shop Missoma Men’s collection here.