Best online jewellery shops from affordable to designer jewellery

Discover unique and independent jewellery labels from the comfort of your own home.

Just as online clothing stores have changed the way we shop for our garments, jewellery e-boutiques are transforming our experience for accessories.

Through the likes of Instagram and retailers like Net-A-Porter, Wolf & Badger and ASOS, we now have access to an endless selection of jewellery brands at our fingertips, giving us the opportunity to browse for hours on end to find that timeless set of gold hoops, chunky chain necklace or stackable ring collection.

But with so many exquisite e-stores to choose from, where to begin? To help you out, we have compiled a list of the best online jewellers to shop.

Upgrade your collection with enviable jewels from some of the kept secret brands to gift a loved one or better yet, yourself. Get layering with a carefully curated combination of choker, chain and pendant or finally invest in ear candy to achieve that perfectly styled look – without it having to cost a fortune.

Best for: Affordability


Trend-setting label Missoma is one of our favourite jewellery brands out there. The demi-fine trinket specialists offer delicate and vintage-inspired pieces that you will be sure to cherish. Leading the pack on some of the most sought-after designs, you will find chunky chains, layering sets, customisable pendants, envy-inducing ear stacks, statement rings and much more. The brand also has an on-going and hugely popular collaboration with blogger Lucy Williams starring coin necklaces, choker and retro hoops.

Price: £ | Shop now

Muru London

Struggling with a gift idea for the jewellery lover in your life? Muru has got you covered. The London-based label specialises in meaningful designs that will honour the special occasion with something truly unique. From personalised initial necklaces with hand-stamped designs, to necklaces, earrings, bracelets and anklets adorned with a moon charm to symbolise female empowerment, the pieces are effortlessly chic and are crafted from sterling silver and 18ct gold vermeil.

Price: £ | Shop now

Seol + Gold

Fill your jewellery box with playful gold pieces that don’t cost a fortune. Seol + Gold are here to bring statement designs with a “more is more” approach that you can adorn your ears, wrists, fingers and neck with the 9ct plated statement gems. From signet rings, and layerable skinnies, to out of this world celestial adornments, these are fashion pieces that put the fun back into your ever-growing collection.

Price: £ | Shop now

Best for: Supporting Independent Businesses


Fine and demi-fine British jewellery brand Ruifier centres around intricately detailed creations set with conflict-free stones and diamonds. For its collections, it is split between fun and playful designs as well as technically-impressive architectural styles. Both ranges include necklaces, bracelets, rings and earrings that form truly unique pieces that can be mixed and matched and layered up or adorned solo to highlight their individuality. The Friend bracelets with colourful string and smiley charm or initial embellishments have proven a huge hit among those in the know.

Price: ££ | Shop now

Stellar 79

Based in East London and created by sisters Natasha and Sheena, Stella 79 is a luxury British, demi-fine jewellery brand with contemporary attitude and heirloom worthy pieces. Everything from simple structures to intricate designs demonstrate a streamlined elegance free from fussy or overworked themes – raw sophistication at its best.

Price: ££ | Shop now

Aurum + Grey

London-based jewellery label Aurum + Grey has a celebrity fan base that includes the Kardashian-Jenners, Kaia Gerber and Bella Hadid. The brand may be best known for its delicate initial necklaces that are designed to be layered but the collection extends far beyond these customised designs to include earrings, necklaces and bracelets all of which are produced and personalised in the UK.

Price: ££ | Shop now

P D Paola

Contemporary Spanish jewellery brand P D Paola launched in 2014 to offer trend-setting designs that ooze with femininity. The affordable pieces all have unique styles and are made from the highest quality materials. You may have already spotted the distinctive multi-hoop earrings or brightly coloured gem-embellished initial necklaces on your Instagram feed but the collection extends much further to also star personalisable pendants like the adorable bond necklace and even has charms for your pets.

Price: £ | Shop now

Wolf & Badger

Wolf & Badger is a curated marketplace for independent designers and is best known for its two award-winning concept stores in Notting Hill and Mayfair. This is a go-to destination for chic, unique and instantly wearable pieces to style, stack and keep for years to come. The prices also range hugely between £7-£15,202 – so there’s something for every budget.

Price: £-££ | Shop now

Olivia Creber

British jewellery designer Olivia Creber takes her inspiration from natural landscapes, creating designs with organic shapes and uncut stones. The textural pieces are handcrafted, resulting in a timeless and elegant look.

Price: £££ | Shop now

Best for: Instagram-worthy Layering

Daisy Jewellery

We first spotted British jewellery label Daisy on our Instagram feeds as it has become hugely popular with some of our favourite influencers, including Estee Lalonde who has created a capsule collaboration collection with the understated brand. Daisy Jewellery combines everyday essential designs with statement pieces with adorable, feminine and hugely covetable constructions. The range extends to necklaces, rings, earrings with the likes of chains, chokers and pendants. Stack them up or wear solo.

Price: £ | Shop now

Monica Vinader

Designing for men and women, all of Monica Vinader’s pieces can be personalised. Their friendship bracelets have already reached cult status, and the other pieces on offer are equally as covetable.

Prices: ££ | ​Shop now

Luv AJ

LA-based label first launched in 2005 when founder Amanda Thomas was just 16 years old. Since then, it has amassed a cult following with an impressive celebrity roster that includes the likes of Bella and Gigi Hadid, Kylie and Kendall Jenner and even Beyonce. While they may be best known for their hoops earrings – nailing the basic silhouette – head to the brand for signet rings, ear cuffs and chain necklaces that you will want to layer up with. Prices range from around £15 to £200.

Price: £ | Shop now


Taking inspiration from her love of travel and nature, Tohum was founded in 2009 by Verda Alaton and is composed of statement jewellery that will have you dreaming of your next far flung tropical destination with serious wanderlust. The collections are made up predominantly of gold pieces in which the puka shell takes a starring role across a whole host of bracelets and necklaces.

Price: ££ | Shop now

Sydney Evan

This LA cool label was launched in 2001 and named after the designer Rosanne Karmes’ children. It combines fine jewellery with fashion in that typical effortless California style. Each of the pieces are crafted in 14-karat gold with dainty diamond embellishments. The hugely popular Love collection may be the brand’s signature but the full range is made up of unique and playful bracelets, necklaces, rings and earrings to layer or mix and match that have already proven to be a hit with the likes of Rihanna and Gwyneth Paltrow.

Price: £££ | Shop now

Best for: Sustainability

In Association With

Ethical jewellery label In Association With offers vintage-inspired designs handmade by a small group of artisans in Jaipur. The pieces hark back to a previous time with signet rings, coin pendant earrings and huggie sets that all have a heirloom type feel. To create the trinkets, the artisans wax casted an antique Indian coin to give an authentic look. The jewellery is made from recycled silver or 18k gold vermeil.

Price: £ | Shop now

Thousand Fibres

This UK-based label creates handcrafted pieces that are packed with meaning. Each of the necklaces are weaved with red thread into gold to act as a physical reminder of moments, people and places in your life as a silken talisman to bring luck. The drop bar pendants and circular amulets are carved from wax and are hand-finished and threaded. This design process also gives an imperfect organic texture that makes each piece unique. They are crafted entirely from recycled sterling silver and plated with 18ct gold vermeil to ensure they are ethical and sustainable.

Price: ££ | Shop now

Edge of Ember

Fresh from the opening of its first store in Covent Garden, the London-based jewellery label Edge of Ember puts socially responsible and ethically sound practises at the forefront. The accessories are crafted by small groups of artisans across India and East Asia with pieces made to order. Update your collection with engravable jewels, beach-inspired pieces and solid gold fine essentials. You can also personalise pendants with initials, numbers, gemstones or meaningful charms.

Price: ££ | Shop now

Best for: Ethical Jewellery

Lark & Berry

In addition to dealing in lab-grown diamonds, Lark & Berry plants five trees per purchase made in partnership with One Tree Planted.

Prices: ££ | Shop now


London-based Kimai handcrafts its ethical jewellery in Antwerp and delivers it in recyclable packaging. Meghan Markle has this lab-grown diamond set.

Prices: ££ | Shop now


Paris’s first ethical jewellery brand JEM – which stands for Jewellery Ethically Minded – offers chic geometric pieces made from Fairminded gold and cultured diamonds.

Prices: £££ | Shop now


Sustainable Scandi brand Norrfolks specialises in everyday cultured diamonds, from tiny studs to stacking rings which also feature 100 per cent reclaimed gold.

Prices: £ | Shop now

Taylor & Hart

All of Taylor & Hart’s engagement rings can be set with a lab grown diamond. Because you love the planet as much as you love them.

Prices: ££ | Shop now

Best for: Work

& Other Stories

& Other Stories – known for its minimalist Scandi aesthetic and exceptional quality – has a wonderfully affordable jewellery collection, with many items on sale for less than a tenner. Your go-to for simple hoops and stylish pendants that will add another dimension to that work blouse or dress.

Prices: £ | Shop now


Everyday jewellery on a reasonable budget is what sisters Christie and Rosanna Wollenberg had in mind when they founded Otiumberg in 2014. The sterling silver and gold-plated designs are ultra-wearable, making them perfect workwear accessories.

Prices: ££ | Shop now


Every piece from Annoushka’s enviable jewellery range is handcrafted in 18ct gold and set with precious gemstones and diamonds. Drawing from the designer’s Russian heritage and love of travel, the collection ranges from charms and pendants, to bangles and necklaces. Her initial earrings, however, are what we’ve got our eye on.

Prices: £££ | Shop now

Best for: Hot Dates

Ania Haie

For Instagrammable designs look no further than Ania Haie. Think medallion necklaces and cuff bracelets: her jewellery is designed to be layered or stacked.

Prices: £ | Shop now

Gold Philosophy

The New York-based label offers cosmic-themed designs juxtaposing pearls and diamonds with spikes. Our favourite piece is the abstract star ear crawlers – they’re exquisite.

Prices: ££ | Shop now

Jessie V E

This London-based designer combines traditional goldsmithing techniques with modern technology, creating symbolic pieces with secret messages and hidden twists. The intricate pieces use morse code or constellation patterns as a base for intricate and innovative designs.

Prices: £££ | Shop now

Best for: Everyday All Day

Milk Tooth LDN

Your statement earring go-to Milk Tooth LDN is cool girl brand blending together a kind of Aztec vibrancy with Art Deco silhouettes, the designs are unique and positively pop with colour. Each one is gold plated and built to last, making the perfect thoughtful gift the recipient can treasure forever.

Prices: ££ | Shop now


For trend-led jewellery that won’t break the bank, head to ASOS. Their e-boutique features brands like Olivia Burton, Michael Kors and Sekonda, as well as their own designs for all-manner of occasions. Best of all, you can refine your search by price range.

Prices: £ | Shop now


‘Affordable luxury jewellery’ defines Mejuri. Their handcrafted pieces are sold directly from their Toronto and Seoul manufacturers to keep costs down – yet they deliver to the UK free of charge. Using quality materials, Mejuri use only ethically-sourced diamonds for their sparkling designs.

Prices: ££ | Shop now

Rachel Entwistle

Amulets – which date back to Ancient Roman times – are believed to protect their holders, and it’s such concepts as this which inspire the work of Rachel Entwistle. From her East London neighbourhood, Rachel creates covetable designs that are both symbolic and beautifully handcrafted. Favouring ethically-sourced and recycled materials, she uses precious metals, bronze and gemstones to create geometric and zodiac-inspired designs.

Prices: ££ | Shop now

Isabella Townsley

Adwoa Aboah and Rita Ora are fans – need we say more? Isabella Townsley’s designs are inspired by the elegant pieces worn by her grandmother. Think gold ‘GRL PWR’ rings, evil eye necklaces and disco retro hoops.

Prices: ££ | Shop now


When Gaia Repossi took over from her father as creative director, aged 21, it signalled the start of a new era for the House of Repossi. Inspired by structural designs, her pieces take inspiration from contemporary art and sculpture, and architecture. Our favourites are her star diamond ear cuffs and stacked rings.

Prices: £££ | Shop now

Best for: Black Tie Events


Inspired by her Colombian and Spanish roots, Paula Gaviria uses materials like cellulose acetate and recycled plastic to create colourful and chunky pieces that are undoubtedly jewellery box-worthy.

Prices: ££ | Shop now

Violet Black

For eye-catching pieces that arrest attention, London-based label Violet Black is where to turn. Specialising in sculptural earrings that can be worn from day to night, they are pleasingly affordable too.

Prices: ££ | Shop now


Launched by British-Sicilian sisters Francesca Kelly and Marianna Doyle, Soru – which means ‘sisters’ in Sicilian – is all about bold, statement pieces. Made in Italy and Turkey, their collections are inspired by the jewellery worn by Sicilian women, with agates, moonstones, opals and turquoise amongst the stones in their collections. So elegant are they, it’s little surprise the label has a VIP following; the Duchess of Cambridge has worn their designs on at least two occasions.

Prices: ££-£££ | Shop now

Alice Cicolini

Handmade in India, Alice Cicolini’s jewellery takes inspiration from sacred architecture and the patterns of the silk route. Each piece is a work of art in its own right, and the collections include rings, necklaces and ear climbers, made up with diamonds, pink sapphires, rubies and more.

Prices: £££ | Shop now

Nadine Aysoy

The elaborate designs of Nadine Aysoy exhibit utmost attention to detail. Taking inspiration from nature and art, the exquisite designs are showstoppers – see the Petite Tsarina Yellow Gold Ring and you’ll see what we mean.

Prices: £££ | Shop now

Best for: Bridal

Astrid & Miyu

An Instagramer’s dream, Astrid & Miyu’s designs have been worn by the likes of Georgia May Jagger and Pippa Middleton. Including a wide selection of delicate hoops, studs and initialled earrings – in many shapes, sizes and metals – for edgy, chic everyday jewellery, look here.

Prices: £ | Shop now

Wanderlust Life

Wanderlust Life is the brainchild of Devon-based designer Georgie Roberts, and is all about handcrafted, elegant designs inspired by travel. Designs include semi-precious faceted stones, floating on 14ct gold chains, earrings, bracelets and rings.

Prices: ££ | Shop now


Carousel offer limited-edition statement pieces – diamonds, precious and semi-precious stones set into sterling silver with 22ct gold plating. Current pieces on offer include gold coin earrings, antique pendants and stacking rings. @carouseljewels From PR

Prices: £££ | Shop now

Best for: Holidays


Accessorize offers an extensive selection of bohemian-inspired holiday must-haves, taking you from the pool to the party. Head to this high street staple’s e-store to tap into the gold hoops trend, invest in a new anklet or to step up your eveningwear with a statement necklace.

£ | Shop now

Nocturne Studio

Taking inspiration from Asia, Nocturne Studio create wearable pieces that are colourful and contemporary. Complete your autumnal holiday look with one of their intricate, textured designs – such as our personal favourite, the tassel earrings.

Prices: ££ | Shop now


Net-a-Porter include some of the world’s biggest jewellery designers, boasting over 2,600 pieces. You won’t fail to find what you’re looking for, no matter what holiday you’re going on. To make your search that bit easier, however, you can shop by jewellery type, designer and colour. The price range is vast – from £30 for a Monica Vinader chain to £303,000 for a Chopard necklace – but that just means you’re sure to find something within your budget.

Prices: ££-£££ | Shop now

Best for: Gifts

Hurley Burley

Hurly Burley specialises in bespoke jewellery for men, women and children. Made up in sterling silver, and rose and yellow gold vermeil, their range includes heart necklaces, charms, cufflinks and rings. Great for Christmas gifts.

Prices: £ | Shop now

Kendra Scott

American label Kendra Scott designs striking and playful fine jewellery. Available at Selfridges, pieces feature bright, natural gemstones in a range of colours: from ruby red to royal blue opal.

Prices: £££ | Shop now

The Jewel Hut

One of the UK’s leading online jewellery shops, the Jewel Hut offers some of the best branded jewellery at competitive prices. Expect nothing but high quality from the likes of Pandora (save 20 per cent), Thomas Sabo and Links of London. Customers get free delivery on all orders over £50. We also love that the website includes Fine Jewellery, Watches and Wedding and Engagement sections.

Prices: £-££ | Shop now

Astley Clarke

Award-winning British designer Astley Clarke produces easy-to-wear pieces, from fine diamond to demi-fine gemstone jewellery. With an impressive price range – just £15 to £9,996 – some of the pieces (such as their lockets) can be personalised.

Prices: ££ | Shop now

Tiffany & Co.

Those little blue bags… need we say more? One of the world’s most prestigious jewellery brands, Tiffany & Co. needs no introduction. This season, we are loving their Paper Flowers collection; a selection of feminine ‘open flower’ rings, necklaces and earrings including diamonds and tanzanites set in platinum. It’s hard to pick a favourite, but the Yellow Diamond Firefly Ring is up there.

£££ | Shop now

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