The Italian districts and Arezzo in leading roles with Premiere Digital Edition
The difficulties caused by the health crisis are persisting for the international markets, with harsh restrictions enforced by some foreign countries of reference and, above all, the uncertainty of regular flight connections from the coming month of July.
Under these conditions, there is no guarantee that foreign buyers will be able to travel to Italy and Tuscany and holding OROAREZZO 2020 in the best circumstances cannot be ensured.
IEG – Italian Exhibition Group, in conjunction with the sector’s manufacturing and association representatives, has therefore decided to schedule the show only in 2021, since conditions are not yet ripe for offering customers the complete and high standard of international buyers that has always been guaranteed to a highly valuable market for the country.
However, in postponing the traditional edition of OROAREZZO to 2021, IEG – which, since the beginning of the crisis, has always maintained direct relations with the companies, associations and the Arezzo territory – intends, in any case, to offer opportunities and visibility for the very best of Made in Italy manufacturing and, at the same time, to support jewellery companies in the post lockdown phase with “OROAREZZO On Stage”. This new project will allow exhibitors to reinforce their on-line presence and provide visibility on the global markets.
Companies will be assisted in compiling professional photographic shoots for a catalogue enhanced by photos, videos and news regarding the products.
The Premiere competition will not be postponed, led by Beppe Angiolini, honorary president of the Chamber of Fashion Buyers and art director of OROAREZZO, which traditionally celebrates the creativity and manufacturing skills of Italian jeweler.
In 2020 it becomes Premiere Digital Edition and will be dedicated to the jewel symbol of the restart, exploiting the potential of online, social communication and the reverberation on the whole city. On June 9th Beppe Angiolini will launch the title of the 2020 competition during a live Instagram on OROAREZZO profile.