We are living in strange and uncertain times and what has happened has hit many women particularly hard. More than a million young women are already struggling to live on low or no pay and this is making things even worse, as work becomes more precarious and caring responsibilities, which already often fall to women, increase.
At the jewellery company I co-founded, Tatty Devine, we have always strived to promote women and campaign for gender equality. It’s never felt more important to inspire and help the next generation of women. We do this through working with charities and organisations that have similar missions and values. For example, we have designed and produced three collections of jewellery to raise money for the Fawcett Society and their vital work. A couple of weeks ago we spotted a tweet by Sophie Walker announcing the Young Women’s Trust’s Emergency Fund —Tatty Devine has an exciting project in the pipeline with the charity for later in the year, but when we heard how they have responded to the Covid-19 crisis we felt compelled to get involved.
The Emergency Fund aims to support those who have fallen between the cracks of the Government’s financial aid by getting cash into the hands of those most in need: women who don’t have any income at this time, can’t quickly access universal credit, and have no money to buy food or support children or others they care for. As a business, we have been enormously supported by the Government’s initiatives in this crisis, but we are very aware that much of the support does not reach many desperately in need. It is for this reason we want to stand in solidarity with young women facing financial crisis and support them during this critical time.
So this April we are donating £2 of every order placed on Tattydevine.com to the Emergency Fund, putting money directly in the hands of young women facing financial crisis, helping them buy essentials like food and pay their rent.
With our customers’ support, we hope to help at least 20 women, whether it’s providing weekly food shops or subsidising utility bills and essentials. £27 could provide a weekly shop for one woman, £66 could enable her to pay her gas and electricity bill for a month and £150 will support a young woman with essentials for a few weeks. The crisis shows no sign of abating, so there is no time like the present to help out.
Rosie Wolfenden is the co-founder of Tatty Devine