IJL Exhibitor Success Stories: PJ Watson

International
Jewellery London
 is the leading event for those within the jewellery
trade. Now in its 65th year, IJL enjoys a strong heritage of showcasing
the best in fine jewellery. Our well-established community of traders and
buyers means that, whether you’re an emerging designer or an established brand,
our annual event unlocks the doors to the worldwide jewellery industry.

IJL exhibitor PJ Watson
also enjoys a strong heritage as a business spanning four generations.
Consisting of designers, manufacturers and wholesalers, they offer stunning
fine diamond and gem set jewellery. As a traditional family business, with
strong roots, every new generation is run by a qualified gemmologist that is
also committed to constant innovation. We spoke to PJ Watson to find out more
about their business and experience of exhibiting at IJL.

Give us a little bit
of background about your business; what is the focus and where does your
biggest inspiration come from?

PJ Watson is a fourth-generation business with each
generation being an FGA qualified gemmologist. Our focus, passion &
inspiration all come from the coloured gemstones we supply and love.

What is your main
challenge and what are you doing to overcome it?

This year is looking to be very challenging, with the spread
of the Corona Virus causing shows all around the world to be postponed or
cancelled. We feel this will give IJL an added appeal to both exhibitors &
visitors and are very much looking forward to launching new pieces at the show.

As a business, what
is your main ambition now, your next objective?

As we mainly deal with one of a kind gemstones our constant
objective is to source the next best coloured gem at the best price. This keeps
us very busy all year around with many buying trips all around the world in the
hunt for that special piece.

You’ve exhibited at
IJL before – what are the benefits you’ve experienced and reasons for coming
back?

PJ Watson have exhibited at IJL every year for the last 50 +
years. It is our main launch for the year and a great opportunity to meet with
existing and new customers to introduce and discuss new lines.

Would you share some
of the results and outcomes from attending IJL last time?

IJL 2019 despite the struggles of Brexit was our second-best
show ever. We were able to offer one of the best ranges of top quality coloured
gems and as a result gained new customers and leads.

What nugget of advice
would you give to a company thinking about exhibiting at IJL for the first
time?

 IJL is the single
most important show in the UK, it attracts buyers and exhibitors on all levels.

Read more from the source page

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.