IJL Exhibitor Success Stories: Matt Aminoff

Jewellery London
is the leading event for those within the jewellery trade.
In its 65th year, IJL enjoys a strong heritage of showcasing the
best in fine jewellery. Our well-established community of traders and buyers
means that, whether you’re an emerging designer or an established brand, our
annual event unlocks the doors to the worldwide jewellery industry.

IJL exhibitor Matt
is a third-generation family run business that specialises in
importing fine cultured pearls and producing classic pearl and diamond
jewellery. Based in Hatton Garden, which has been the centre of London’s
jewellery trade since medieval times, their relationship with pearl cultivators
in the Far East means they have access to a vast array of pearl species and
qualities. Offering an assortment of collections from Bridal and Classic to
Fine and Exclusive – they’re a pearl of a business. We spoke to Matt Aminoff
London to find out more about the company and experience of exhibiting at IJL.

Give us a little bit
of background about your business; what is the focus and where does your
biggest inspiration come from?

Matt Aminoff Jewellery - Necklace

Matt Aminoff was one of the first individuals to travel
directly to Japan to source cultured pearls for the European market. Since
1972, our company has built up a reputation for supplying quality cultured
pearls and pearl jewellery to discerning retailers throughout major European
cities. Our focus as a wholesale business is to support retail jewellers with
an unrivalled level of service, quality and value. Through our close
relationship with our retail partners, we’re able to gain a better
understanding of their respective markets and to develop our ranges

What is your main
challenge and what are you doing to overcome it?

Our main challenge currently is overcoming the possible threat of Coronavirus to the luxury retail sector. We hope that the spread of the virus is controlled over the next few months and that business on the high street continues as usual.

As a business, what
is your main ambition now, your next objective?

Our day to day ambition is to support our existing customers
with a reliable service including the provision of a wide range of goods on
approval. As always, this year we aim to enter additional European markets using
the same formula and good practice.

You’ve exhibited at
IJL before – what are the benefits you’ve experienced and reasons for coming

In our experience IJL has always been an important
opportunity for us to meet with new and existing customers in a familiar environment
where we can showcase our full collections of pearls and pearl jewellery.

Would you share some
of the results and outcomes from attending IJL last time?

Matt Aminoff Jewellery - Pearl Necklaces

Last year, 2019, was one of our best IJL shows in recent
years; we increased turnover by 25% from the year prior, as well as opening
some promising new accounts. We of course followed these up immediately and
have developed some unique working relationships as a result.

What nugget of advice
would you give to a company thinking about exhibiting at IJL for the first

As a UK jewellery manufacturer, IJL can be a unique
opportunity to network with some of the leading retailers throughout the

Want to know more? Come and meet Matt Aminoff at IJL this September.

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