Full Circle: No. 3

No. 3 is a San Francisco destination for hard-to-find, customized and singular jewelry designs, run by independent retailer Jenny Chung. Chung makes it a point to emphasize smaller brands that bring their own unique perspectives. The store carries jewelry in all categories to suit men and women with an independent streak.

We caught up with Chung to learn more about her journey in the jewelry industry, tips for others starting out, trends she loves and more.

What is your background in the jewelry industry and how did you get your start?
I first started to explore fashion and costume jewelry in 2007 when I opened my first retail store. A few years later, after seeing a growth in the demand for unique jewelry, I opened a jewelry-specific shop. It’s been 6 years and we’ve shifted completely into fine jewelry.

How would you describe your store using only three words?
Inviting, exciting, unique

Can you give us a glimpse into your process when purchasing pieces to include in your store collection and your decision-making strategies?
We look beyond individual jewelry pieces and really try to understand the designer and their brand identity. It’s important to know how their jewelry is made, what inspires them, and how ethical and sustainable sourcing is considered.

Are there any particular stones, hues, or styles you are partial to and prefer to carry more of in the store?
We work with a lot of colored diamonds with lightly tinted yellow, brown or pink hues. They are warm and romantic, and set really beautifully into yellow gold or unplated white gold settings.

What are the trends you’ve noticed have been selling particularly well?
There has been a move towards vintage and antique diamonds, warmer color tones in diamonds, and unusual cuts.

What do you do to make customers’ experiences memorable?
We educate them! We have a welcoming shop environment that encourages our clients to ask questions and learn more about their purchase before making it.

What is the biggest lesson you’ve learned from your business?
If you stay true to who you are and what you stand for your clients will find you.

What is one piece of advice you would give someone who is just starting out in the industry?
Go slowly, build relationships with people in the trade, don’t accept no for an answer!

What types of pieces/collections have you been on the lookout for this year?
Handmade jewelry, antique diamonds, ethically sourced colored diamonds.

You recently attended JCK Tucson in February. What is your favorite JCK Tucson memory?
Sunrise yoga before a full day of jewelry!

What are you most looking forward to for your next JCK show?  
Meeting more designers and finding a few more trusted stone sources.

Learn more and shop No. 3’s current collection here.
JCK is committed to supporting our exhibitors, attendees, industry partners and staff during this period of global concern and precaution. Visit our website for resources and the latest show updates.

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