IJL Exhibitor Success Stories: Mark Milton

Jewellery London is an integral event for those in the jewellery trade. Going
strong for 65 years, IJL has an established community of traders and buyers.
Whether you’re an emerging designer or an established brand, our new venue at
Alexandra Palace provides the perfect home to be inspired, discover trends and
network – unlocking the doors to the worldwide jewellery industry.

IJL exhibitor Mark
Milton is well-established, having been a jewellery creator for over three
decades, and his collections both reflect and celebrate his experience. Every
piece is cleverly designed with an in-depth attention to detail. We spoke to
Mark to find out more about his business and experience of exhibiting at IJL.

Give us a little bit
of background about your business; what is the focus and where does your
biggest inspiration come from?

Our expertise and focus lies in fine jewellery distribution
and in the design and manufacture of gold jewellery. We have lots of experience
and lots of friends, great customers and top-notch suppliers from all over the
world as I suppose you might expect for a business that was founded in Hatton
Garden in 1947 and has stayed in the family since then. We take inspiration
from all of these friends to produce and offer extensive yet carefully curated
ranges, usually from stock, of beautiful affordable designs produced in
precious stones and metals to very high standards of finish and quality.

What is your main
challenge and what are you doing to overcome it?

Our main challenge is to remain relevant to the market when
the spend that was available for commercial fine jewellery is shrinking because
of competing products in other mid-market and luxury fields. We are also
competing against alternative lower cost materials since gold has risen so much
in price to become more exclusive. To overcome this, we are doing our best to
spoil our customers for choice and to make selling gold jewellery as easy as it
possibly can be for our customers by providing them every assistance and exemplary

As a business, what
is your main ambition now, your next objective?

Our main ambition and next objective are one and the same –
keep gold jewellery at the centre of our existing customers’ thoughts (and
windows) – and maybe add or welcome back a few more customers with the same
ambition and objective.

You’ve exhibited at
IJL before – what are the benefits you’ve experienced and reasons for coming

Main benefits: taking some Christmas orders (our season is
short and we have a lot of customers in a large area to get round in this time)
and signing up new customers.

Would you share some
of the results and outcomes from attending IJL last time?

We managed both of the above last time – though less than in
some previous years – we were happy. Usually when we sign up a new customer,
they tend to come back for more in later years – this was the case with last
year too.

What nugget of advice
would you give to a company thinking about exhibiting at IJL for the first

Don’t expect too much, or any written business, the first
time. Talk to as many different people as possible in an open and positive way,
you never know where that business is going to come from!

Want to know more? Come and meet Mark Milton at IJL this September.

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