IJL Launch Revitalised KickStart 2020 Initiative

Applications are now open online for the eleventh annual IJL KickStart competition. Emerging UK based jewellery designers, who have been trading for more than 12 months, are invited to pitch for a place on this much lauded career-boosting mentorship programme.

The winning ten designers will benefit from extended industry mentoring, including support from the Goldsmiths’ Centre, branding and marketing advice, invaluable introductions, industry-wide publicity, the opportunity to showcase their collections on the KickStart stand at IJL 2020. In addition, the chosen designers will receive a dedicated bursary from The Benevolent Society to assist with London accommodation and transport costs, in return for submitting a post-show report on how the scheme has enriched their careers. They will also be able to join The National Association of Jewellers (NAJ), if not already a designer craft member, with the joining fee waived.

The KickStart
initiative is a key link in the IJL Journey, providing a unique path that
guides jewellery design talent at all levels – from final year student to
highly successful consumer-facing brands. Andy Ventris, IJL Show Director,
explained: “Our KickStart programme is a very special launch pad for talented,
ambitious jewellery designers. Just as IJL, the show at the heart of the 
global jewellery industry, evolves year on year to meet the industry’s needs,
these KickStarters will have the chance to similarly excel on their own IJL
journey. To date over 90 contemporary designers have all kickstarted their
careers this way. Well known jewellery designers such as Laura Parra, Cara
Tonkin, Daisy Knights, Anna Loucah, Claire English, Imogen Belfield, Phoebe
Sherwood and Kristjan Eyjolfsson, to name but a few, are on our rostra of
previous winners and, as one, they all agree that this is a first class ticket!
We look forward to meeting them all at IJL Alexandra

NAJ Jewellery
Industry Promotions Ambassador, Lindsey Straughton, added: “The KickStart
programme has been revitalised this year with, in particular, additional
mentoring. In the current economic environment, a scheme such as KickStart
plays an increasingly vital role in helping talented up and coming designers
make their mark within the industry. It opens so many doors and provides unique
access to IJL’s trade-only audience across the jewellery sector who come to the
show to discover the talent of the future.”

Ulrikke Vogt,
one of the first KickStarters in 2009, commented: “KickStart helped
me get a fast growth to my business. I got to know the market in a way I would
have had to work very hard for without the KickStart platform.”

The KickStart
class of 2019 included Aurelie Dellasanta of Aurelie Dellasanta Jewellery,
Becca Macdonald of Becca Macdonald Studio, Bine Roth of Bine Roth Jewellery,
Hannah Blackwood of Hannah Blackwood Jewellery, Lukas Grewenig of Lukas
Grewenig Jewellery and Vanessa Pederzani of Heirloom Jewels.

are now open online at www.jewellerylondon.com  and close on 1 May 2020. IJL 2020
takes place at Alexandra Palace, 13-15 September.

For further information please contact: Suzanna@hammondpr.co.uk or 
jennifer@hammondpr.co.uk or call
07770 802442 / 07932 690 678.

About International Jewellery London (IJL)

IJL 2020 will run from 13-15 September at Alexandra Palace,

International Jewellery London (IJL), the UK’s leading
trade event for the international jewellery industry, will return to Alexandra
Palace from 13-15 September 2020 with an events programme, and showcase of the
latest ranges from over 550 high end, finished jewellery manufacturers and
designers, and loose gemstones and retail services suppliers. IJL is an
unrivalled opportunity for the international jewellery trade to network and
find out about the latest industry trends and market developments which will
help retailers and suppliers make the right commercial decisions.

For buyers, the show is the once-in-a-year chance to shop
for the widest range of gems, jewellery, packaging and services, and to find
out about the most topical issues in the industry.

is sponsored by the NAJ and supported by the GIA, Gem-A, The Houlden Group, The
Company of Master Jewellers, The Responsible Jewellery Council, Euromonitor and

For further information please visit www.jewellerylondon.com 

About Reed Exhibitions

Reed Exhibitions is a leading global events organiser, with more than 500 events in 30 countries. In 2019, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices.

Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX, a global provider of information and analytics for professional and business customers across industries.

About the National Association of Jewellers

The National Association of Jewellers is the trade body
representing all sections of the UK jewellery industry. With over 130 years of
history, and more than 2,000 members, we cover everything from bullion dealers
to registered valuers, and all points in between. As an industry-leading
education provider, we deliver internationally recognised qualifications, exciting
short courses and bespoke business mentoring. The Association was formed in
2015 through the unification of the British Jewellers’ Association (BJA) and
National Association of Goldsmiths (NAG). The Institute of Registered Valuers
is also part of the NAJ family, comprised of around 150 professional valuers
with formal qualifications and substantial experience. Every NAJ member is
required to abide by the NAJ’s Code of Conduct – based on honesty, integrity
and professionalism. Members proudly display the NAJ’s Coat of Arms to signify

In 2020 the NAJ have developed  a special marketing
initiative ‘Created  in the UK’ in order to offer an affordable
simple scheme to shout about your jewellery, silverware and related products made
in the UK. The  “Created in the UK” is open to makers and retailers and
can be very beneficial to sales, differentiating products and giving customers
confidence in their provenance especially online at this present time.  

For more information, please contact 

www. naj.co.uk


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